Charlie Armstrong
Digital Design

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Primark


I had a chance to work with creative agency My Beautiful City and Primark to design the launch of their Autumn-Winter collection. The launch, accross Europe brought the collection to industry writers and bloggers. 



THE BRIEF

Produce a visual identity for the Autumn-Winter collection launch. To be rolled out accross events around Europe. 

The assets required include email invite, postal invite and artwork for the events signage, promotional packs and interior design. 


Sticker design


The window graphics showing the concept of the clear glass sections.



Email Header Design

Animated header for the email invite


Event Launch Assets





Print design


Print artwork for event launch