Charlie Armstrong
Digital Design

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ME Bank


For the last 2 years I have been a digital designer within an internal creative agency at ME Bank in Melbourne, Australia. Focusing on design, strategy, build and publishing of digital and dynamic display advertising. Secondly, designing email marketing, and the templates and systems to complement the eDM and marketing/comms strategy. Alongside designing concepts for the UX team to test and put into development for the website, internet banking website and mobile app. Thirdly, supporting the creative agency with my motion-graphics, graphic design and photography skills to supplement the agencies creative output.



THE BRIEF

An April Fool’s campaign to promote the ‘Chuck™.’ card which is made from 100% biodegradable, disposable and replaceable cardboard.

I pitched the idea and designed the landing page.

Chuck. 

April Fools 2018

Responsive landing page design

🌏️ Live landing page:
mebank.com.au/lps/chuck/



Social post executed by the team



THE BRIEF

Simplify the property buying process and target different types of consumer. 

The solution was to design comprehensive content series around house buying from the perspective of four people, ‘First Home Buyers’, ‘Investors’ ‘Upgraders’ and ‘Refinancer’. Specifically targeting each with an article series emailed out covering the house buying journey. I designed the emails and marketing.

House Mate

Responsive email design
Responsive email design


🌏️ Live preview of display advertising:
google.com/doubleclick/studio/externalpreview



THE BRIEF

Develop the animated Facebook profile cover video to give a more seasonal message during.

🌞️🧴️☀️🐚️💛⛺︎


Facebook Cover Video

Summer theme



Tools used:
After Effects Icon After Effects



THE BRIEF

Solve the problem of email communication having an inconsistant design. Optimise the experience for mobile. 

The solution was to design a comprehensive email template and set out rules and guidelines for mobile layouts. The template created a coherant design layout which complemented the website whilst also allowing for easily stackable sections for mobile. Resulting in a better user experience and a better work-flow for the designers.

Email Template design


Responsive email template design



THE BRIEF

Celebrate the people who have contributed to the workplace award nomination.

Putting the people in the frame became a theme for promoting the social awareness of the employee groups. This stop-frame animation with heart signs inspired the other executions for the MQFF awards sponsorship below.

Australian LGBTI Awards



🌏️ LinkedIn Social Post:
linkedin.com/posts/me-bank-and-the-nominees-are




Melbourne Queer Film Festival



Social post executed by the team

🌏️ LinkedIn Social Post:
linkedin.com/posts/me-bank_were-proud-as-punch



Social post executed by the team with my camera and sound recording support

🌏️ LinkedIn Social Post:
twitter.com/mebank/status/MQFF



THE BRIEF

Celebrate the Pink Buck Card which donates 1¢ to breast cancer research with every purchase. The inititative had reached $1M and counting...

Pink Buck Card


Responsive campaign page



Digital display advertising (GIFs). ⚡️Click link below for fully interactive, animated HTML⚡️

🌏️ Live preview:
google.com/doubleclick/studio/externalpreview




Supporting film made with the team, including interviews I filmed




Social post photographed and artworked



THE BRIEF

Adding inovation and digital design expertise to the display advertising output produced some excellent examples of HTML banners.  

Digital Display Advertising

Everyday Transaction Account

Digital display advertising (GIFs). ⚡️Click link below for fully interactive, animated HTML⚡️


🌏️ Live preview:
google.com/doubleclick/studio/externalpreview


Online Savings Account

Digital display advertising (GIFs). ⚡️Click link below for fully interactive, animated HTML⚡️


🌏️ Live preview:
google.com/doubleclick/studio/externalpreview



Various briefs with social post outcomes. 

︎

Social Posts


‘Kit-reveal’ post I concepted, designed and produced to celebrate the upcoming Corporate Games




Social post I helped the team film and interview




Social post I concepted, designed and produced