Charlie Armstrong
Digital Design


M&S & Alexa Chung

I had a chance to work with creative agency My Beautiful City on their work for the collaboration between M&S and Alexa Chung


A shop window display conventionally showcases products.

Here the concept was to give an enticing trailer to the window display which would be revealed behind a decal window graphic.

To create graphics for vinyl applications around the launch party, including an entire window graphic Batak wall and cloakroom tags.

Window display decal design

The window graphics showing the concept of the clear glass sections.

Printed assets

Cloakroom tags.

The Batak wall.

The MBC launch party in Soho with examples from the M&S archive on display.

Logo wall