Charlie Armstrong
Digital Design

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Green New Deal


During the 2019 UK General Election I had a chance to work with Green New Deal, a non-profit organisation aiming to create a society that is just and benefits all communities and the environment.



THE BRIEF

To ask UK voters to consider climate science and the natural environment we are part of when voting.

Social posts were key to getting the message to as many voters as possible, and having a visual, sharable element the best way to drive engagement accross platforms.


Social Post


The posts were over 4 days, each day had a different message

🌍 instagram.com/greennewdealuk



Concept choices


Other designs considered