Conquistador Typeface
THE BRIEF
The Conquistador type face aims to capture the essence of two blood thirsty and violent tribes coming together to share disease and culture. The aesthetic of the outcome draws upon 16th century Spanish Catholic Gothicism, combined with a sense of ancient Mesoamerican iconography and hieroglyphs.
The Mayan and Aztecs used a combination of pictoral hieroglyphs and phonetic letter forms. This traditional method has been adopted and updated in a stylistic approach referencing the modern pictoral tradition of graphic isotypes and pictograms.
The bastardisation of two great and powerful civilisations can often be very successful. This type face however has set a dangerous precedent for future fonts to conquer by-gone civilisations and plunder their cultural references. Thus creating type faces to retrospectively mark momentous historical events.
The Conquistador type face aims to capture the essence of two blood thirsty and violent tribes coming together to share disease and culture. The aesthetic of the outcome draws upon 16th century Spanish Catholic Gothicism, combined with a sense of ancient Mesoamerican iconography and hieroglyphs.
The Mayan and Aztecs used a combination of pictoral hieroglyphs and phonetic letter forms. This traditional method has been adopted and updated in a stylistic approach referencing the modern pictoral tradition of graphic isotypes and pictograms.
The bastardisation of two great and powerful civilisations can often be very successful. This type face however has set a dangerous precedent for future fonts to conquer by-gone civilisations and plunder their cultural references. Thus creating type faces to retrospectively mark momentous historical events.
